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ICT Tools for Marketing Strategies Support
Barnet, Lukáš ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The use of ICT tools in marketing strategies, in its essence the use of Internet marketing as such, is now becoming a necessary part of company's communication with the customer, and its importance is steadily increasing. The aim of the bachelor's thesis is a custom solution using one of the ICT tools, and also a proposal to improve their use for Kasa.cz, s.r.o. company.
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Analysis of internal communication and utilization of ICT for communication in a specific organization
Jeništová, Tereza ; Střížová, Vlasta (advisor) ; Rohlíčková, Alena (referee)
The purpose of this thesis is to analyze internal communication in a specific company and propose possible improvements. Such proposal is based on surveys and interviews with company owner. Theoretical part includes definition of internal communication, its effect on company´s functioning process and factors that influence it. Mentioned are also different communication instruments, mainly ICT instruments that can be effectively used for company´s internal communication. Practical part applies acquired findings on a specific situation in a specific company. Aim of this research is to analyze current situation of internal communication, determine its weaknesses and propose possible solutions of their removal.
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ICT Tools for Marketing Strategies Support
Barnet, Lukáš ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The use of ICT tools in marketing strategies, in its essence the use of Internet marketing as such, is now becoming a necessary part of company's communication with the customer, and its importance is steadily increasing. The aim of the bachelor's thesis is a custom solution using one of the ICT tools, and also a proposal to improve their use for Kasa.cz, s.r.o. company.
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Use Multi-criteria Analysis in selected company
Škuba, Jan ; Bartoška, Jan (advisor) ; Vaňous, Jan (referee)
The bachelor thesis presents methods of multi-criteria analysis on particular decision problem. The aim of the thesis is to choose the most suitable model of mobile phone for employees of EKOSTAVBY Louny s.r.o. according to its requirements. Thesis consists of two main parts, theoretical and practical one. The theoretical part mentions ideas and methods of multi-criteria analysis in decision-making process. Afterward, methods are applied in practical part on the given case. Among used methods are order method, basic variation method, weighted sum method, TOPSIS method. Results lead to choosing the most suitable model that is advised to purchase by the company.
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